Tesco breaking formula promotion law

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Today I popped into Tesco with my sister. I don’t live near one so rarely shop there.

Therefore I was surprised to see SMA stage one and two formulas alongside other food items as part of a price drop promotion.

The law for promoting formula aimed at babies under six months is the same as tobacco, no advertising, price deals or promotion.

Formula is a miracle that has saved thousands of babies since safer versions were created, but artificial feeding should not be the norm.

This is why formula aimed at children under six months is not advertised. As it is follow on milks were created just to get around the ban.

It makes me angry how decades of aggressive promotion made formula feeding the norm for my mother’s generation.

She made it clear from day one she thought I was wrong to breastfeed W.

“Have you had your milk tested for its nutritional value?” She asked me when W was 24 hours old.

I was stunned, but this is the result of being told how great formula is.

It is great for women who cannot feed because their milk does not come in, or their child has extreme food allergies so even donor milk is a risk, there are many reasons why it is needed.

So many babies failed to thrive or died because they could not feed. Even wet nursing result in a baby not getting enough food.

What does concern me is how many women don’t breastfeed because they think it is weird.

If your body makes free food then use it rather than spend £10 a pop on a tin.

Update: It seems Tesco has received a number of complains and is withdrawing the promotion. However, the company should know better. The Baby Feeding Law Group has published how Tesco has made this mistake in the past. I wonder how often the company thinks it can get away with it.

Update two: Tesco tweeted me back to say it will be removed.

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Baby led weaning is not a bit weird

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When I started weaning W at Christmas 2013 both my mother and mother-in-law were skeptical.

“How can she eat such big lumps without any teeth?”

“Will you feed her anything with a spoon?”

“How will she learn to eat with cutlery?”

I avoided the purée route completely and embraced baby-led weaning.

When I showed my mother the Gill Rapley book she said: “This is wrong.”

W started out eating boiled veg and tucked into broccoli and carrots with particular gusto.

Now at 18 months she enjoys a wide variety of foods and strong flavours.

Olives are a particular favourite and this Christmas we discovered Stilton goes down a treat.

She is not a big fan of salami and sweet potato is a no no.

During the summer my parents took W down to the park and my father was quite taken back by the snacking going on around him.

“All the mums had tubs of cooked veg like you do,” he said.

This was when my parents realised I was not a complete weirdo and other parents were doing the same thing.

We have rarely struggled at meal times, apart from when W is teething and out of sorts.

On New Years Day she tucked into a pork pie.

My in-laws had my sister-in-laws in-laws around for tea, too.

They are concerned their nine-month-old granddaughter is eating sandwiches rather than purée.

I had to smile when my mother-in-law said: “It’s okay, it does look strange but it does work and W is fine.

“It’s not the way we did it but it works.”